1. Who we are
Ascend Health Ltd
Registered address: 21 Springfield Lyons Approach, Chelmsford Business Park, Chelmsford, Essex, CM2 5LB
Company number: 10468557
Trading association: Privatehealthcompare.co.uk
Ascend Health Ltd acts as a data controller for the personal data processed through Privatehealthcompare.co.uk.
You can contact our Data Protection Officer by emailing:
enquiries@ascendhealth.co.uk
2. What this policy covers
This Privacy Policy applies to personal data collected when you:
- Visit privatehealthcompare.co.uk
- Request a comparison or quote
- Communicate with us by phone, email or online chat
- Subscribe to marketing communications
- Engage with us through our CRM and associated platforms
- Access our services as a customer
This policy also explains your rights under data protection law and how to exercise them.
3. Personal data we collect
We collect personal data that is necessary to provide our comparison service, respond to enquiries and meet our legal obligations. This includes the categories listed below.
Information you provide directly
- Name
- Contact details including email address and telephone number
- Information relating to your insurance needs
- Details submitted through quote forms and enquiry forms
- Communication content sent to us by email, phone or other channels
We do not intentionally collect special category data via the website. You should avoid including health information or other sensitive details in free text fields unless specifically requested and legally necessary.
Information collected automatically
When you visit our website, we collect usage data including:
- Device type
- IP address
- Browser type
- Pages visited
- Time on site
- Referral sources
- Clickstream data
This data helps us improve website performance and user experience.
Information from third parties
We may receive personal data from:
- Analytics providers such as Google Analytics and Microsoft Clarity
- CRM and marketing platforms such as HubSpot and Mailchimp
- Web hosting and cloud service providers
- Insurers and intermediaries when processing your request
4. How we use your personal data
We process your personal data for the purposes listed below. For transparency, we have linked each purpose with its lawful basis.
Providing our services
- Responding to enquiries
- Arranging comparisons and quote requests
- Introducing you to appropriate insurers or intermediaries
- Managing customer relationships
Lawful basis:
- Performance of a contract or steps taken at your request
- Legitimate interests (efficient operation of our business)
Operating and improving our website
- Monitoring site usage
- Enhancing user experience
- Identifying technical issues
- Running performance analytics
Lawful basis:
- Legitimate interests (website functionality, service improvement)
- Consent for non-essential cookies
Marketing communications
- Sending updates, newsletters or service information where permitted
Lawful basis: - Consent
You can withdraw consent at any time.
Compliance and record keeping
- Responding to legal obligations
- Demonstrating compliance with UK GDPR
- Preventing fraud or misuse
Lawful basis:
- Legal obligation
- Legitimate interests (protecting our business)
5. Cookies and tracking technologies
We use cookies to operate our website and improve your experience. These include:
- Strictly necessary cookies
- Analytics cookies (Google Analytics, Microsoft Clarity)
- Functionality cookies
For more detail, please refer to our Cookie Policy.
6. Who we share your data with
We share your personal data only when necessary. This includes sharing with:
Service providers and processors
- Google Analytics
- Microsoft Clarity
- HubSpot
- Mailchimp
- Our CRM provider
- Website hosting provider
- Cloud infrastructure providers
These organisations act on our instructions and must protect your data.
Insurers and intermediaries
We operate as an impartial, whole of market, award winning advisory service.
Where you request a comparison or quotation, we may introduce you to insurers or regulated intermediaries across the entire UK health insurance market.
Data is shared strictly as required to provide the service you have requested.
Regulators and legal authorities
We may disclose data if required to comply with legal obligations or regulatory requirements.
7. International transfers
Some of our service providers operate outside the UK or store data internationally. Where international transfers occur, we ensure appropriate safeguards such as:
- Standard Contractual Clauses
- UK International Data Transfer Agreements
- Adequacy regulations where applicable
These measures ensure your data remains protected.
8. Data retention
We retain personal data only for as long as is necessary.
- Enquiry and comparison data: up to 24 months from the last meaningful interaction
- Analytics data: retained in line with provider defaults or anonymised
- Communication records: up to 24 months
- Legal and compliance data: retained only as required by law
After the retention period, personal data is securely deleted or anonymised.
9. Your rights under UK GDPR
You have the following rights:
- Right to be informed
- Right of access to your personal data
- Right to rectification
- Right to erasure
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Right to withdraw consent
- Rights relating to automated decision making
10. How to complain
If you are unhappy with how we have handled your personal data, please contact us first so we can resolve the issue.
If you remain dissatisfied, you can complain to the Information Commissioner’s Office:
Information Commissioner's Office
11. Changes to this policy
We may update this Privacy Policy occasionally to reflect changes in law, services or technology. The most recent version will always be available on our website with an updated date.
