Cookie Policy

Last updated: 26/02/2026

1. Introduction

We use cookies and similar technologies on privatehealthcompare.co.uk to make the site work, improve performance, and understand how visitors use our services. Cookies are small text files placed on your device when you visit a website. Some cookies are strictly necessary. Others require your consent.

2. How we use cookies

  • Strictly necessary cookies
    These are required for core functions such as page navigation, security, session management, and load balancing. You cannot disable these in our systems.
  • Analytics cookies
    These help us measure and improve performance by collecting aggregated usage data, for example pages visited and time on page. We use Google Analytics and Microsoft Clarity in accordance with your consent choices.
  • Functionality cookies
    These remember your preferences and choices to enhance the user experience.
  • Advertising or targeting cookies
    If used, these support measurement or relevance of marketing activity. We will only set these with your consent.

3. Third-party cookies

Some cookies are set by third parties, such as analytics or embedded content providers. These parties have their own privacy and cookie notices. We encourage you to review those notices.

4. Consent and control

When you first visit the site, you will be presented with a cookie banner. You can accept all cookies, reject non-essential cookies, or customise your choices. You can change your preferences at any time via the Cookie Settings link in the site footer.

5. Managing cookies in your browser

You can block or delete cookies using your browser settings. Disabling some cookies may affect site functionality.

6. Retention

Session cookies expire when you close your browser. Persistent cookies remain until they expire or you delete them. Lifetimes vary by cookie and purpose.

7. What we use

We may use:

  • Google Analytics and Google Tag Manager for usage analytics
  • Microsoft Clarity for behavioural analytics and diagnostic insights
  • Website hosting and cloud infrastructure cookies for performance and security

8. Cookie table

We will maintain a cookie table that lists cookie names, purposes, providers, and expiry periods. Please see the Cookie Settings link for the latest list.

9. Contact

Questions about cookies: enquiries@ascendhealth.co.uk